Smoking for loggerheads

 

In the old days when nearly everybody smoked, cigarette companies gave away a free card in each pack as a sort of extra incentive to get people to buy.  Depending on the promotion at the time, these might be cards of famous footballers or international flags or Kings & Queens and so on; and there were usually about twenty to be collected. 

This is a photo of such a card.  Perhaps Wills had put together a collection of 'shields of arms of local authorities' (?). It doesn't sound the most exciting promotion though....

A new book has now been published to celebrate 600 years of the loggerheads - click here to find out more.

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Heralding Ludlow

 
The newly refurbished Ludlow Museum features a display case with the costumes from the town pageant in 1934.

This one – simply labelled a ‘Herald’s outfit, in blue’ – carries the three loggerheads. There was no reason for a costume in a Ludlow pageant to carry the Shrewsbury symbol, so my guess is that the person who made it (they were all hand-made) was a Shrewsbury loyalist!
The maker also got the colours right – the main costume was in blue and the trims in yellow/gold.

These leopards are 'langued' in quite an extreme way - their tongues are very long indeed.

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