In the old days when nearly everybody smoked, cigarette companies gave away a free card in each pack as a sort of extra incentive to get people to buy. Depending on the promotion at the time, these might be cards of famous footballers or international flags or Kings & Queens and so on; and there were usually about twenty to be collected.
This is a photo of such a card. Perhaps Wills had put together a collection of 'shields of arms of local authorities' (?). It doesn't sound the most exciting promotion though....
A new book has now been published to celebrate 600 years of the loggerheads - click here to find out more.
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